The Coalition Ending Gender-Based Violence (the Coalition) is a non-profit organization representing over 40 direct-service agencies and individuals, with the collective goal of gender equity and social justice in King County, WA. The Coalition provides trainings and connects professionals, to amplify community voice and advocate for protective legislation, policies, and funding at both the city and state levels.
Formerly the King County Coalition Against Domestic Violence, the Coalition revealed a new moniker and altered the organization’s strategic mission to expand its scope, to represent organizations serving survivors of domestic violence, sexual abuse and assault, and sex trafficking. In addition to changing its name, the organization needed its identity, core messaging, communications materials, and website to convey its expanded focus and bold proclamation of ending gender-based violence.
With the collective goal of increasing membership, visibility, and public awareness, a full rebrand commenced, inclusive of identity, stationery, marketing materials, and website. The mark is a visual interpretation and bold representation of equity and is complimented by a fluid color palette. In its entirety, the brand challenges common gender norms associated with design and positions the organization as a thought-leader and community advocate.
The rebrand brought clarity and focus to the organization, aligning staff and board. Through brand strategy, the tangible outputs of brand increased awareness, maintained the membership base, and positioned the organization for further growth in the industry.
Washington State Nursery & Landscape Association
Washington State Nursery & Landscape Association (WSNLA) is an organization that advocates for nursery and landscape businesses in Washington; advocacy efforts include patronage promotion and encouragement.
ROLE: Account Manager, Project Manager
AGENCY: Rusty George Creative
DELIVERABLES: Locator guide book with custom maps
The Northwest Flower and Garden Expo is the 3rd largest flower and garden expo in the country. WSNLA provides a Nursery & Landscape Locator Guide featuring local businesses, to reach the expansive audience at hand. They were in need of a guide that contained clear content organization, custom maps, and global design consistency.
To grab the users' attention and compel them to continually engage with the guide, the concept featured custom illustrations, regional maps, and a charming and welcoming color palette.
WSNLA experienced increased guide distribution and user engagement at expo.
Sound Discipline is a Seattle, WA. non-profit organization that helps educators and parents connect with youth, addressing the root causes of challenging behavior.
Role: Account Manager, Project Manager
Agency: Rusty George Creative
Deliverables: Branding, Stationery Suite, Website
Sound Discipline needed to define their brand, as well as enhance the user experience of their website, to reach prospective donors and potential clients.
The brand strategy is rooted in the foundation of Sound Discipline’s work; serve and return connections between or amongst several individuals. The visual identity compliments the strategy with a friendly and vibrant color palette. The website simplifies the user experience by clearly articulating the organization’s goals and processes.
Sound Discipline’s new brand positioned the organization to appropriately connect with and target its audiences: administrators, teachers, and school districts.
Aeroforge is a licensed distributor and manufacturer of tooling and ground support equipment for Boeing, Douglas, and Airbus fleets. Its mission is to manufacture, distribute, and sell the highest quality of tooling and ground support equipment by developing innovative solutions, exceeding customer expectations.
Formerly Air Spares, Aeroforge no longer manufactures spare parts. The company needed a name to reflect its current business model and allow for industry expansion, through a modern, progressive brand and website.
The brand is a marriage between approachable and contemporary, with regard to the blue and white-collar individuals engaging with the brand. The name and the visual identity connect with the industry but are flexible enough to allow for potential growth outside of the commercial airline market.
Aeroforge experienced increased awareness and clarity in the market, as well as growth in the commercial sales.
Zeno is a non-profit organization committed to creating a sustainable math culture in elementary (K-5) school communities. Zeno provides teachers and parents with creative, fun math programs to supplement their school’s core curriculum. By creating programs where each audience has a role (teachers, parents, and students), the community works together to develop greater confidence in math skills – creating an environment that Zeno has dubbed a “math culture.”
ROLE: Account Manager, Project Manager
AGENCY: Rusty George Creative
DELIVERABLES: Fundraising Invitation Suite: Save the Dates, Invitations, Program Cover, Thank You Card
To meet and exceed fundraising goals, the creative strategy centered around the interests of key donors, corporate sponsors, and community members through a clever and engaging invitation suite.
Zeno is based on the infinite possibilities that arise from an individual’s relationship with math. The stronger the relationship between the individual and math, the greater that individual’s possibilities become. The illustrations reflect childlike imagination, are specific to the event location (Seattle, WA. Museum of Flight), and visually connect math to further life successes.
As a result, Zeno increased event attendance and exceeded it’s fundraising goal by 20%.
City of Tacoma
The City of Tacoma wanted to create a campaign bringing awareness to unnecessary car trips, those less than 5 miles within the Downtown Tacoma, WA. corridor, and encourage pedestrians to ditch their car and walk, bike, or ride public transportation.
DELIVERABLES: Awareness Campaign: Buttons, Stickers, Digital Display, Posters, Bus Ads
With limited funds, the City of Tacoma needed a layered campaign to drive awareness and promote more environmentally conscious modes of transportation.
To grab local attention, the campaign centered the design and color palette around Tacoma’s grit city persona, complimented by playful yet sassing messaging; Real Tacomans walk, bike, or ride. The marketing strategy explored more traditional forms of media, allowing the city to strategically stretch their budget to create a well-rounded campaign through multiple touch points.
The City of Tacoma noted an increase in pedestrian activity, as well as engagement with the Downtown On the Go.